Reach the searchers your competitors are missing.
Microsoft Advertising puts your ads on Bing, Microsoft Edge, Copilot and partner sites like Yahoo and DuckDuckGo. With fewer advertisers competing, it’s often a cost-effective way to win extra leads and sales alongside Google.
Every plan includes
- A dedicated, in-house account manager
- Import and optimisation of your Google Ads campaigns
- UET tag and conversion tracking setup
- Keyword research and ad copy tailored to Bing audiences
- Ongoing bid and budget optimisation
- Clear monthly reporting, no lock-in contract
Why Microsoft Ads is worth adding
Less competition
Fewer advertisers bid on Microsoft Ads, which often means a lower cost per click than Google.
A valuable audience
Bing is the default search engine on Windows and Edge, reaching many desktop, office and business users.
Quick to launch
We can import and adapt your existing Google Ads campaigns, so you’re live fast.
Reporting you can actually read
Every month you get a clear, plain-English report on spend, leads and cost per lead, plus what we changed and what we’re doing next.
Example pages from a real monthly client report. Client details removed.
How we work on your account
Account setup & import
We set up your account and import your best Google Ads campaigns as a starting point.
UET & conversion tracking
Microsoft’s UET tag and conversion goals installed and tested, so results are measured properly.
Keyword & audience refinement
Keywords, bids and audiences adjusted for how Bing users actually search.
Ad copy & extensions
Ads and extensions tailored to the Microsoft network rather than copied across blindly.
Bid & budget optimisation
Bids, budgets and devices refined as data builds, to lower your cost per lead.
Reporting
Clear monthly reports alongside your Google Ads results, so you can compare channels.
Where your ads can appear
- Bing search
- Microsoft Edge
- Copilot
- Yahoo & partner sites
- Microsoft Shopping
- Microsoft Audience Network
“We have worked with Progressive Digital Marketing for more than 10 years. Highly recommend their thorough and efficient work process in managing and attaining results for our PPC campaigns.”
Questions we get asked
Is Bing Ads the same as Microsoft Ads?
Yes. Bing Ads was renamed Microsoft Advertising, and it now covers Bing, Microsoft Edge, Copilot and partner sites.
Do I still need Google Ads?
Usually, yes. Google has more search volume, but Microsoft Ads reaches people Google misses — often at a lower cost. Most businesses run both.
Can you use our existing Google Ads campaigns?
Yes. We import your best-performing campaigns, then adapt keywords, bids and ads for the Microsoft network.
Who actually uses Bing?
More people than most businesses expect. Bing is the default search engine on Windows computers and the Microsoft Edge browser, so it reaches many people searching from work and home desktops — as well as users of Copilot and partner sites such as Yahoo.
Is there a lock-in contract?
No. We work month to month.
Are you missing customers on Bing?
Request a free, no-obligation review — we’ll show you exactly what we’d change.