Facebook & Instagram advertising

Social ads that sell, not just collect likes.

We build Meta campaigns around your customers — prospecting to find new buyers, retargeting to bring them back — and measure everything against real enquiries and sales.

Every plan includes

  • A dedicated, in-house account manager
  • Meta Pixel and Conversions API setup
  • Audience research and targeting
  • Ads designed by our in-house team
  • Ongoing testing and optimisation
  • Clear monthly reporting, no lock-in

Why Meta Ads belong in your mix

Reach new customers

Target by interests, behaviours and lookalikes of your best existing customers.

Show, don’t just tell

Image, video and carousel ads that show exactly what you offer.

The whole journey

From first impression through to retargeting and repeat purchases.

Reporting

Reporting you can actually read

Every month you get a clear report on spend, purchases, revenue and return on ad spend, plus what we changed and what we’re testing next.

Meta Ads report page showing revenue, blended ROAS, amount spent, purchases and reach for the month
Revenue and return, up frontSpend, purchases, revenue and ROAS on page one, compared with last month.
Meta Ads report page with bar charts of return on ad spend by age group
Results by audienceROAS by age for prospecting and remarketing, so budget goes where it converts.

Example pages from a real monthly client report. Client details removed.

What’s involved

How we work on your account

  1. Account & pixel audit

    We check your ad account, Pixel and Conversions API so results are tracked properly.

  2. Audience strategy

    Prospecting, lookalike and retargeting audiences mapped to your goals.

  3. Creative & copy

    Ad concepts and copy built for the feed, Stories and Reels.

  4. Campaign build

    Campaigns structured for clean testing and efficient spend.

  5. Testing

    Creative, audience and offer tests run continuously to find what works.

  6. Optimise & report

    Budgets moved to what performs, with clear monthly reporting.

Placements and formats

  • Facebook feed
  • Instagram feed & Stories
  • Reels
  • Lead ads
  • Catalogue & shopping ads
  • Retargeting
“We have already seen a huge improvement in our performance across Google and social ads. He is really easy to work with, efficient and gets results.”
Tamara ViseMarketing Director, Advanced Rehab Centre
Read more client reviews
FAQ

Questions we get asked

Facebook or Google — which is better?

Often both. Google captures people already searching; Meta reaches people who aren’t searching yet. We’ll recommend a split based on your goals and budget.

Do I need to supply the creative?

No. Our experienced in-house design team creates your ads.

Should I advertise on Facebook, Instagram or both?

Usually both. They’re managed from the same Meta ad account, and Meta can show your ads wherever they perform best — feeds, Stories, Reels and more. We review results by placement and adjust if one clearly outperforms the other.

Why don’t Meta’s results match Google Analytics?

Each platform measures conversions differently. Meta can count someone who saw your ad and bought later, while Google Analytics often credits the last click before a sale. Neither is wrong — we look at both, alongside your actual sales, to judge performance.

Is there a lock-in contract?

No. We work month to month.

Is your social ad spend actually paying off?

Request a free, no-obligation review — we’ll show you exactly what we’d change.