Google Ads, measured in sales — not clicks.
Reach people who are already searching for what you sell. We track every call, form and sale, optimise continuously, and report on the number that matters: your return on ad spend.
Every plan includes
- A dedicated, in-house account manager
- Conversion tracking for calls, forms and sales
- Keyword research and ad copy written for you
- Ongoing split testing and optimisation
- Clear monthly reports on leads, sales and ROI
- No lock-in contract
Why Google Ads works for growing businesses
Buyers, not browsers
Appear in front of a highly targeted audience at the moment they’re ready to buy.
Fast, sustainable results
Relevant visitors from day one, with campaigns that keep improving as data builds.
Agile by design
Budgets, keywords and ads can be refined constantly to push ROI higher.
Reporting you can actually read
Every month you get a clear, plain-English report on spend, leads and cost per lead, plus what we changed and what we’re doing next.
Example pages from a real monthly client report. Client details removed.
How we work on your account
Website audit
We review your site and recommend changes that make it easier to use and more likely to convert.
Google Ads review
A no-obligation review of your current campaigns with clear suggestions to improve performance.
Keyword research
Extensive research so you appear for the searches that bring highly relevant enquiries.
Ad copy creation
Engaging ads written to stand out from competitors and lift click-through rates.
Ad copy testing
Regular split tests of messaging, offers and extensions to keep improving results.
Conversion tracking
Every phone call, form submission and online sale tracked, so ROI is transparent.
Campaign optimisation
Bids, budgets, audiences and search terms refined continuously as data comes in.
Custom reporting
Monthly reports on campaign performance, lead volume and return on ad spend.
Campaign types we run
- Search
- Shopping
- Performance Max
- Display & remarketing
- YouTube
- Local & call campaigns
- App install campaigns
“Our business has grown hugely over the past two years with Google Ads, and I put that down to the tireless work Ben does constantly refining our campaigns.”
Questions we get asked
Can you take over an existing Google Ads account?
Yes. We start with a free review of your current campaigns, keep what’s working and fix what isn’t.
How long does it take to see results from Google Ads?
Ads can start showing within a day or two of launch, and most businesses see enquiries early on. Google’s Smart Bidding needs data to learn, so performance usually improves over the first few weeks to a couple of months as results build.
What’s the difference between Search, Shopping and Performance Max?
Search ads appear as text results when people search on Google. Shopping ads show your products with an image and price. Performance Max uses one campaign to reach people across Search, Shopping, YouTube, Display, Gmail and Maps, using Google’s AI to decide where to show your ads.
What’s a good cost per lead?
It depends on your industry and what a customer is worth to you. A $100 lead can be excellent for a business where one client is worth thousands, and expensive for a low-priced product. We set targets around your margins and customer value, not industry averages.
Is there a lock-in contract?
No. We work month to month, so you stay because it’s working.
Are you getting the most out of your Google Ads?
Request a free, no-obligation review — we’ll show you exactly what we’d change.