Put your business in front of the people who make decisions.
LinkedIn lets you target by job title, seniority, industry and company size — so your budget reaches the people who sign off on purchases. We build LinkedIn campaigns that turn professional attention into qualified B2B leads.
Every plan includes
- A dedicated, in-house account manager
- LinkedIn Insight Tag and conversion tracking
- Audience strategy by role, industry and company
- Ads designed by our in-house team
- Lead Gen Form setup and testing
- Clear monthly reporting, no lock-in contract
Why LinkedIn works for B2B
Precise B2B targeting
Reach people by job title, seniority, industry, company size and even specific companies.
Quality over quantity
Clicks cost more than on other platforms, but the leads are often more valuable and closer to the decision.
Builds credibility
Appearing in a professional feed builds trust with decision-makers before they’re ready to buy.
How we work on your account
Goals & audience definition
We agree your ideal customer profile and build audiences around roles, industries and companies.
Insight Tag & tracking
LinkedIn’s Insight Tag and conversions set up so every lead is measured.
Creative & copy
Ads designed by our in-house team and written to speak to each audience.
Campaign build
Campaigns structured by audience and objective for clean testing.
Lead nurturing & retargeting
Website visitors and engaged users retargeted with the right next message.
Optimise & report
Budgets moved to the best audiences and ads, with clear monthly reporting on cost per qualified lead.
Formats we use
- Sponsored Content
- Lead Gen Forms
- Message Ads
- Document Ads
- Video Ads
- Website retargeting
“We have worked with Progressive Digital Marketing for a number of years now and seen consistent growth in our online marketing. They provide great insight and recommendations to improve performance.”
Questions we get asked
Is LinkedIn Ads right for my business?
It suits B2B businesses with higher-value products or services, where one new client is worth a lot. For most consumer businesses, Meta or Google will be more cost-effective.
Why are LinkedIn clicks more expensive?
You’re paying for very precise professional targeting. That’s why we judge LinkedIn on cost per qualified lead, not cost per click.
Do you create the ads?
Yes. Our experienced in-house design team creates your LinkedIn ads.
What is a LinkedIn Lead Gen Form?
It’s a form that opens inside LinkedIn and pre-fills details from the person’s profile, such as their name, job title and company. Because they don’t have to leave LinkedIn or type everything in, it’s often an easier way to capture B2B leads.
Is there a lock-in contract?
No. We work month to month.
Ready to reach B2B decision-makers?
Request a free, no-obligation review — we’ll show you exactly what we’d change.