Email marketing

Turn past customers into repeat customers.

Email campaigns and automated flows that bring people back — designed, written and reported on by the same team running your ads.

Every plan includes

  • Email platform and list review
  • Campaign calendar and strategy
  • Design and copywriting
  • Automated flows
  • Testing and deliverability checks
  • Monthly reporting on revenue

Why email still works

You own the audience

No algorithm changes or rising click costs between you and your customers.

Automation works around the clock

Welcome, cart and follow-up emails send themselves at the right moment.

Joined up with your ads

One team planning offers across search, social and email.

Reporting

Reporting you can actually read

Every campaign comes with clear reporting on who received it, opened it and clicked, and we test subject lines to keep improving results.

Email campaign report showing delivery, open, click and unsubscribe rates with activity over time
Every send is trackedDeliveries, opens, clicks, unsubscribes and when people engaged.
Email A/B test report comparing two subject lines, with the winning version highlighted
Subject lines, testedWe test on a sample first, then send the winner to the rest of the list.

Example from a real client email campaign.

What’s involved

How we run your email marketing

  1. List & platform audit

    We review your email platform, list health and past results.

  2. Strategy & calendar

    A campaign calendar built around your promotions and seasons.

  3. Design & copy

    On-brand, mobile-friendly emails written to get the click.

  4. Automations

    Welcome, abandoned cart, post-purchase and win-back flows.

  5. Send & test

    Subject lines, timing and content tested every send.

  6. Report

    Opens, clicks and — most importantly — revenue, every month.

What we build

  • Welcome series
  • Abandoned cart
  • Promotions & newsletters
  • Post-purchase follow-ups
  • Win-back campaigns
  • Replenishment reminders
Our work

Emails our design team has built

Every email is designed in-house to match your brand, built to look right on desktop, tablet and phone, and written to get the click.

“We also use Progressive for email marketing and find them very helpful in designing a good marketing campaign.”
Christian RabaschtOwner & CEO, MyCPAP Australia
Read the full case study
FAQ

Questions we get asked

How often should we email our customers?

It depends on your business. Most clients send weekly or monthly, with extra campaigns around key events like Black Friday, Mother’s Day and end-of-year sales.

Can you work with our existing list?

Yes — we’ll review its health first and clean it up where needed.

What’s a good email open rate?

It varies by industry, list and type of email. Open rates have also become less reliable since some email apps started loading emails automatically, which can count as an open. That’s why we focus on clicks, enquiries and revenue as the measures that really matter.

Do I need permission to email my customers?

Yes. In Australia, the Spam Act 2003 requires you to have consent to send marketing emails, to clearly identify your business as the sender, and to include a working way to unsubscribe. We’ll help make sure your campaigns include all three.

Is there a lock-in contract?

No. We work month to month.

Is your customer list working as hard as your ads?

Request a free, no-obligation review — we’ll show you exactly what we’d change.